The Glam Dance Experience was launched to promote Very Good Girl Glam, the latest addition to Carolina Herrera’s Good Girl fragrance line.

Centered on themes of female empowerment, celebration, and glamor, this campaign invited users to dance to the iconic song "I’m Every Woman" by Chaka Khan, embodying the vibrant energy of the campaign. Inspired by TikTok trends and designed with Gen Z in mind, the interactive dance experience featured a choreographed routine that blended glam-inspired movements with simplicity, making it easy for users to pick up and enjoy.

To guide participants seamlessly, static circles lit up in sequence, supported by animated arrows, creating an intuitive and engaging learning process.

The goal was for users to perform the choreography successfully, activating sparkling visual effects and progressively enhancing a pink glitter filter via body-tracking technology. These dazzling effects drew inspiration from key campaign elements, including the fragrance’s signature pink glitter and sparks of fire, setting it apart from others in the Good Girl range. Immersive sound effects further enriched the experience, amplifying the celebratory and empowering vibe of the campaign.